The popularity of gay manga in Japan: What are ‘Bara’ and ‘Yaoi’ and who are its fans? (2024)

While the topics covered in Japanese anime and manga are seemingly endless, if recent hits like"Yuri on Ice"(2016), or"My Brother’s Husband"(2014-2017) are any indication, gay and hom*oerotic relationships fill an extremely popular niche in manga plotlines.

But,"My Brother’s Husband"(which was was remade last year into an NHK drama) and"Yuri on Ice"are only the tip of the iceberg. Get ready to blush, gasp and kyaaa! as we delve into why gay manga is so popular, and how to navigate an already huge international fandom.

Gay manga subgenres: BL andBara

Gay manga has two major subgenres, not to mention the huge variety of plotlines ranging from futuristic dystopian societies to gay cops fighting crime and finding love."Yuri on Ice"and"My Brother’s Husband"are good examples of these two subgenres.

"Yuri on Ice," a light-hearted love story between a retired master Russian figure skater and his Japanese apprentice, falls under “BL,” or “Boys’ Love” which is a direct translation ofshonen’ai(少年愛—literally, “boy love”) an older term for BL manga that fell out of usage in Japan.

The popularity of gay manga in Japan: What are ‘Bara’ and ‘Yaoi’ and who are its fans? (1)

Fun fact: Victor and Yuri never explicitly kiss. Another fun fact: They were still hardcore gay for each other.

Another disappearing term for BL isyaoi. This is said to come from the Japanese expressionyama nashi, ochi nashi, imi nashi,or “no climax, no fall, no meaning,” to jokingly describe how BL is often critiqued for a lack of actual plot.

Among Western readers,yaoitends to connote BL works that have more explicit scenes, while shonen’ai is still sometimes used to refer to tamer gay manga series in which you watch an entire series only for the main couple to kiss. Six hours… for a kiss.

If popular BL series like"Gakuen Heaven,"Shungiku Nakamura’s"Junjo Romantica," and Maki Murakami’s"Gravitation"are any indicator, BL characters are usually more willowy and traditionally “pretty.” There’s even a word for this style of male beauty:美少年(bishonenor “beautiful boy”). Flowers, tearful love confessions and slow-motion hugging scenes abound within the BL subgenre.

"My Brother’s Husband," however, falls underbaramanga, also known as “men’s love” or “gei komi(gay comics).” These comics are decidedly more “macho” when compared to BL.

Bara draws its name from the popular 1970s gay magazineBarazoku(薔薇族), or “Rose Tribe.” In a 2006articleby scholar Jonathan D Mackintosh, he explains thatBarazoku“pioneered ahom*omagazine genre and industry” that helped Japanese gay men feel less isolated.

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© GaijinPot

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The popularity of gay manga in Japan: What are ‘Bara’ and ‘Yaoi’ and who are its fans? (2)

The popularity of gay manga in Japan: What are ‘Bara’ and ‘Yaoi’ and who are its fans? (3)

talaraedokko

What next?

-3(+4/-7)

The popularity of gay manga in Japan: What are ‘Bara’ and ‘Yaoi’ and who are its fans? (4)

The popularity of gay manga in Japan: What are ‘Bara’ and ‘Yaoi’ and who are its fans? (5)

kurisupisu

As I am not gay, I have zero interest.

-2(+5/-7)

The popularity of gay manga in Japan: What are ‘Bara’ and ‘Yaoi’ and who are its fans? (6)

The popularity of gay manga in Japan: What are ‘Bara’ and ‘Yaoi’ and who are its fans? (7)

garypen

What next?

More stories in this and other genres that may also interest people?

3(+5/-2)

The popularity of gay manga in Japan: What are ‘Bara’ and ‘Yaoi’ and who are its fans? (8)

The popularity of gay manga in Japan: What are ‘Bara’ and ‘Yaoi’ and who are its fans? (9)

darknuts

While I am not a hom*ophobe, I don't particularly enjoy watching stores about gay relationships and watching gay sex. Im sure these comics have great stories but they're not for me.

2(+6/-4)

The popularity of gay manga in Japan: What are ‘Bara’ and ‘Yaoi’ and who are its fans? (10)

The popularity of gay manga in Japan: What are ‘Bara’ and ‘Yaoi’ and who are its fans? (11)

Strangerland

While I am not a hom*ophobe, I don't particularly enjoy watching stores about gay relationships and watching gay sex.

Neither do I. But I also don’t feel any particular need to broadcast that to people. Same as I generally don’t say things along the lines of I’m not a heterophobe, but I don’t particularly enjoy watching romantic movies and relationships.

...although I admit I do like watching heterosexual sex. But same as gay sex, you generally need to actively look for it.

4(+7/-3)

The popularity of gay manga in Japan: What are ‘Bara’ and ‘Yaoi’ and who are its fans? (12)

The popularity of gay manga in Japan: What are ‘Bara’ and ‘Yaoi’ and who are its fans? (13)

Pukey2

While I am not a hom*ophobe, I don't particularly enjoy watching stores about gay relationships and watching gay sex. Im sure these comics have great stories but they're not for me.

What next? You're not racist,but you don't particularly enjoy looking at black couples and listening to them explaining how they first met and fell in love. Eyes rolling.

There are lots of 'singers' out there I don't like, but I don't go broadcasting it to the whole world. You don't enjoy something , then move onto something you do.

0(+6/-6)

The popularity of gay manga in Japan: What are ‘Bara’ and ‘Yaoi’ and who are its fans? (14)

The popularity of gay manga in Japan: What are ‘Bara’ and ‘Yaoi’ and who are its fans? (15)

gokai_wo_maneku

Well, gokai is totally gay, but I also don't have any particular interest in this genre.

2(+2/-0)

The popularity of gay manga in Japan: What are ‘Bara’ and ‘Yaoi’ and who are its fans? (16)

The popularity of gay manga in Japan: What are ‘Bara’ and ‘Yaoi’ and who are its fans? (17)

Allaiyah Weyn

BL = PG13, focuses on romance.

Yaoi = R18, focuses on sex.

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The popularity of gay manga in Japan: What are ‘Bara’ and ‘Yaoi’ and who are its fans? (18)

The popularity of gay manga in Japan: What are ‘Bara’ and ‘Yaoi’ and who are its fans? (19)

Allaiyah Weyn

BL has become increasingly popular in South Korea & China. I recommend checking out "Dark Heaven," "Heaven & Hell Roman Company," "19 Days," & "18 Unlimited Bromance."

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The popularity of gay manga in Japan: What are ‘Bara’ and ‘Yaoi’ and who are its fans? (20)

The popularity of gay manga in Japan: What are ‘Bara’ and ‘Yaoi’ and who are its fans? (21)

Allaiyah Weyn

For a goid Bara gag series, check out MusSoap by Com Chen on Facebook.

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The popularity of gay manga in Japan: What are ‘Bara’ and ‘Yaoi’ and who are its fans? (22)

The popularity of gay manga in Japan: What are ‘Bara’ and ‘Yaoi’ and who are its fans? (23)

Toasted Heretic

Books and comics are great.

All human life is there, not to mention galaxies of imagination, adventure and endeavour. Which is why I find the romantic genre a bit limiting. Not always, but I tend to get a bit bogged down when reading out and out romance.

Currently struggling with a Zane Grey book, which was written over a hundred years ago. I thought it would be an old-timey Western (as in frontier) classic but halfway through it's coming across more like a Mills & Boon.

Best romantic novel, I'd say, is Pride and Prejudice. It's just a clever and funny novel about class that still resonates today.

0(+1/-1)

The popularity of gay manga in Japan: What are ‘Bara’ and ‘Yaoi’ and who are its fans? (24)

The popularity of gay manga in Japan: What are ‘Bara’ and ‘Yaoi’ and who are its fans? (25)

Strangerland

If a Japanese publisher, under the guise of trying to be relevant, is affirminga lifestyle that nature and reason informs us is mentally and physically unhealthy, then said company is not being loving. Rather the opposite of loving...while also being socially irresponsible.

It’s a business. They are publishing these because people buy them, making profits.

Of course Social Hated Warriors only believe in capitalism when it’s not capitalism in a direction that doesn’t for against the things they hate.

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The popularity of gay manga in Japan: What are ‘Bara’ and ‘Yaoi’ and who are its fans? (26)

The popularity of gay manga in Japan: What are ‘Bara’ and ‘Yaoi’ and who are its fans? (27)

oldman_13

Not for me, but hey, more power to them.

0(+0/-0)

The popularity of gay manga in Japan: What are ‘Bara’ and ‘Yaoi’ and who are its fans? (28)

The popularity of gay manga in Japan: What are ‘Bara’ and ‘Yaoi’ and who are its fans? (29)

jiji Xx

to all those above who wrote that "not for me" and the like.... then why did you come here I wonder.... the title states "gay" after all.

and as for Rolf Anderson (above)..... dear oh dear!

3(+3/-0)

The popularity of gay manga in Japan: What are ‘Bara’ and ‘Yaoi’ and who are its fans? (30)

The popularity of gay manga in Japan: What are ‘Bara’ and ‘Yaoi’ and who are its fans? (31)

TheLongTermer

cant say I will be reading that anytime soon, but to each his own I guess

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The popularity of gay manga in Japan: What are ‘Bara’ and ‘Yaoi’ and who are its fans? (32)

The popularity of gay manga in Japan: What are ‘Bara’ and ‘Yaoi’ and who are its fans? (33)

Toasted Heretic

to all those above who wrote that "not for me" and the like.... then why did you come here I wonder.... the title states "gay" after all.

@iji Xx jI guess some people who are fluid feel they can have their say? Some might gravitate towards more traditional fare and some may not.

Find someone who actually loves you...not your sexual confusion

@Rolf Anderson, not sure what you mean? Most people go for someone who loves them. Nothing confusing about that, surely?

1(+1/-0)

The popularity of gay manga in Japan: What are ‘Bara’ and ‘Yaoi’ and who are its fans? (34)

The popularity of gay manga in Japan: What are ‘Bara’ and ‘Yaoi’ and who are its fans? (35)

Toasted Heretic

While I am not a hom*ophobe, I don't particularly enjoy watching stores about gay relationships and watching gay sex.

Or even clicking on such stories, right?

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The popularity of gay manga in Japan: What are ‘Bara’ and ‘Yaoi’ and who are its fans? (36)

The popularity of gay manga in Japan: What are ‘Bara’ and ‘Yaoi’ and who are its fans? (37)

TakCWAL

YAOI = Yamete, Atashi no Oshiri ga Itai!

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The popularity of gay manga in Japan: What are ‘Bara’ and ‘Yaoi’ and who are its fans? (2024)

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